White Hat SEO : On-Page Optimization And Keyword Targeting
Optimizing a page will not only help your site to come up in search engines but also makes your content more valuable.On-Page Optimization also lets your website to earn traffic from other social media sources like Facebook,Google+,LinkedIn,Twitter,Reddit and several others.
In this post you will learn about basics of Keyword Ranking and On-Page Search Engine Optimization.
* Content Optimization
Content is the KING.So always write your own unique content.You can take help from other websites but don't copy paste their posts.Use your own knowledge.If you have some unique information about your content then must post it otherwise don't steal from other websites.» Make your content SEO and Visitor friendly so that searchers who visit would be unlikely to go 'back' from the page to choose a different result.
* User Interface Optimization
Think about visitors.Always make your page user friendly.» Your content and navigation elements are easily understood by visitors.
» Make your page rendering fast.For an SEO Optimized page your page should load within 4 seconds.
» Make your page device responsive.
* Keyword Targeting
Keyword is QUEEN.Your ranking depends on your keywords.» Place your Primary Keyword in the first words of post/page title.
» Your Primary Keyword in page/post url.
» Your Keywords are Highlighted with bold/italic as appropriate.
» Use your Primary Keywords In Page Headline.
» Use Primary Keyword in Post Body Content.(More than twice)
» Secondary Keywords In Headlines.
» Images should contain descriptive,Keyword Rich ALT Attributes.
» Always use Descriptive Anchor Text In Links.
» Avoid Meta Keywords.
READ ALSO: How To Use Google Keyword Planner ?
* Sharing On Social Networks
Make your content built to be shared.» Include Sharing Options in your posts to the optimal social networks.
» Make your Sharing Process simple.Sharing will not contain any type of popups or advertisements.
READ ALSO: White Hat SEO Make Your Blog Post Viral On Social Networks ?
* Device Optimized
» Make sure your page is rendering in every browser properly.» Your page should be optimized for every screen size.
* Bot Accessible
Make your page bot and crawler accessible.» Your page should contain minimum java scripts.
» Your page should not require more than 4 clicks to reach any destination.
» Make sure your Robots.txt file is not block crawler access.
» Make sure your page elements are character length limited:
► Title should not be of more than 75 words.
► URL should not contain more than 90 words.
► Your Meta Description should not contain more than 160 words.
READ ALSO: Bad Ass White Hat SEO Technique To Rank In Google
* Meta Data And Rich Snippets
Your website must contain several Meta Tags and some Rich Snippets like videos,images and flash.» Your page content should be associated with the author in the markup via Google+ rel='author' attribute.
» Your page should contain schema.org microdata.
» Page should also contain Google's Rich Snippets.
» Include Primary and Secondary Keywords In Meta Description.
» Your page should also contain hreflang tag associated to your country/language.